Emovis Brings Global Free Flow Expertise to Montreal, Canada

Emovis, took part in the Global Tolling Summit 2026, organized by IBTTA and held September 24-26, 2026 at Le Centre Sheraton Montreal Hotel in Montreal, Quebec, Canada. The event brought together leaders, innovators, and practitioners shaping the next era of mobility, from emerging technologies to global projects redefining how people and goods move. Marc Deflin, Chief Sales Officer, North America, and Miguel Melchor, Growth, Market Development & Public Affairs, represented Emovis.

Leading the Transition to Free Flow

On Friday, September 25, at 2:00 pm, Marc Deflin presented “Leading the Transition to Free Flow: From Early Deployments to Large-Scale Operations” in the session “Global Market Hotspots: Big Projects, Big Shifts, Big Lessons.”

His message was clear: free flow delivers compelling benefits, including less congestion, a simpler customer experience, safer roads, and more flexible road-pricing policies. But it demands a transformation across customers, operations, and technology. Although Marc focuses on the North American market, the Global Tolling Summit called for a wider lens, so he expanded his view beyond North America and illustrated this message with three international case studies:

• France (SANEF): the country’s first free-flow transformation, across the A13 and A14, with 29 gantries installed, 30 minutes less travel time, and 9.5 million liters of fuel saved per year.
• United Kingdom (Dart Charge): a two-stage move at the Dartford Crossing, from ANPR accounts at toll booths to full free flow, with a 15% increase in daily crossings.
• The Netherlands (A24): the first Dutch road designed and built as a tolled road, opened in 2024 as a free-flow tolled tunnel using only ANPR accounts.

Technology and Lessons for What Comes Next

Marc showed how new technologies made these transformations possible: ITS roadside equipment that detects and classifies vehicles in all conditions, cloud-hosted back offices built to scale, digital customer service channels, and artificial intelligence that improves detection, reduces manual work, and supports revenue protection.

He closed with five lessons for designing the transformation: Digital First, Harder Migration, Customer Experience, New Business Model, and Inclusive Access, so tolling stays open to every driver, including those not yet digital.

Next Stop: Arlington, Texas

Emovis is already preparing to close the year at IBTTA’s largest event, the 94th Annual Meeting & Exhibition, taking place in Arlington, Texas, November 12-15, 2026. We look forward to continuing the conversation there.