During this year’s IBTTA Tech Summit in Dallas, March 22–25, Emovis executives joined a crowd of over 900 toll industry professionals worldwide to explore the many facets of free-flow tolling and transportation. The four-day event offered attendees various networking opportunities — from panel discussions and open forums to mindshares and fireside chats — while the breadth of demonstrations and key takeaways from industry thought leaders enlightened guests in the Exhibit Hall.

Joined by ten other Emovis team members across various departments, Yolanda Donate, Chief Technology and Operations Support Officer at Emovis, shared her enthusiasm about the team’s participation in the event and the ability to exchange valuable information with other industry leaders. “At the IBTTA conference in Dallas, it was exciting to see how Emovis continues to lead the way in providing innovative tolling solutions,” she shared. “We’re proud to help our customers stay ahead by offering valuable insights into the latest trends and technologies shaping the future of tolling.”

 

IBTTA Dallas | A Mindshare of Seamless Solutions for a Simpler World

At booth numbers 212 and 214, team leaders shared meaningful conversations, expert strategies, and solutions aimed at tackling several transportation challenges in today’s ever-changing technological landscape.

Throughout the event, the team gained foot traffic from several conference attendees by hosting a well-positioned, branded booth that served as this year’s “Coffee Café.” Emovis executives served specialty coffee between event breaks, allowing attendees to connect with other industry colleagues, customers, and providers while grabbing a quick caffeine boost within the Exhibit Hall.

“This experience at IBTTA Dallas was an incredible opportunity to engage with industry professionals, exchange ideas, and discuss the future of tolling solutions,” said George Christopher, the SVP of Market Development and Client Success at Emovis. George, who is a Member of the Board of the IBTTA Foundation and co-chair of the Artificial Intelligence and Machine Learning Subcommittee, was excited to build relations with colleagues, customers, and industry prospects.

In addition to the endless networking opportunities, IBTTA Dallas was packed with meaningful conversations, insightful sessions, and several engaging discussions on technology within the tolling industry.

 

Addressing Revenue Leakage with Proposed Solutions

When it comes to tolling revenue leakage, the difference between what a company collects and what it should collect is astronomical. Reports suggest toll authorities in the U.S. consistently lose revenue annually and fail to collect at least $2.24 billion annually due to undetectable license plates and missing billing data cited during the collection process.

Emovis solutions are designed with simplicity in mind, mainly when populations are growing, and commuter numbers are steadily increasing—which could lead to overwhelming traffic congestion in many locations across the globe.

 

The Road Ahead for Toll-Based Mobility Solutions

Over half a dozen sessions at IBTTA Dallas 2025 shared one consistent theme—that transportation, as we know it, is drastically changing by the day. Roads are becoming technology-enabled, more autonomous vehicles are on the streets, toll booths are becoming obsolete, and artificial intelligence is the new, overarching standard.

With this shift toward automation, tolling has become a technological solution—one that depends on complex systems to ensure communities keep moving. From smart tolling systems to seamless integration with next-gen payment methods, Emovis understands how to best implement these technological advances into systems to improve efficiencies, improve the driver experience, and support sustainable infrastructure.

 

The Emovis team looks forward to continuing these conversations at future IBTTA events and exploring new ways to drive innovation and progress with our partners and clients. If you missed this year’s conference and want to learn more about Emovis products and solutions, follow us on LinkedIn.